MASSIVEGOOD
Or how to make a big difference with just a small gesture
HIV/AIDS, tuberculosis and malaria still kill millions of people every year. These diseases are part of a global health crisis responsible for keeping many in the developing world mired in poverty and desolation. Furthermore, inadequate health care for pregnant mothers and their newborns threatens to put new generations at risk.
To move forward, we need to re-engage people around the world that want change and offer them a simple yet powerful way to do so. We need to complement traditional government and humanitarian aid with a new model that reflects a more compassionate, interconnected world.
You have the choice to make a $2, £2 or €2 “micro-contribution” towards major global health causes every time you buy a plane ticket, reserve a hotel room or rent a car.
To give, click MASSIVEGOOD when you make a reservation online or tell your travel agent and your $2 micro-contribution will be added to the price of your reservation. Even by itself, a $2 contribution can save lives –$2 can treat two children against malaria while $24 can cure an adult of tuberculosis.
Contributions go directly to UNITAID – an organization created in 2006 to increase access to treatments against HIV/AIDS, malaria and tuberculosis in developing countries. Since its founding, UNITAID has already committed nearly a billion US$ to support 16 projects in 93 countries. Additional funding will go towards improving maternal health and child health in the developing world.
This initiative has the ability to generate a movement involving millions of travellers from all over the world, linked by their contribution to important global health causes. By empowering individuals to make a huge difference through one simple gesture, change can happen - one click at a time.
MASSIVEGOOD is the flagship project of the Millennium Foundation for Innovative Finance for Health, a non-profit organization committed to achieving the three health-related Millennium Development Goals agreed to by the United Nations in 2000: to treat and fight life-threatening diseases, including HIV/AIDS, malaria and tuberculosis; to reduce childhood mortality; and to improve maternal health.
With the power of today’s social networks, micro-philanthropy has a bright future. Help change the world from where you are - click on MASSIVEGOOD!